The gift of a bouquet
There are different traditions and beliefs in Italy about who should buy the bridal bouquet.
According to the more common tradition, the bouquet should be supplied by the groom as a last gift to his fiancé before she becomes his wife.
The bride may choose the colours and the flowers, since they should match the wedding décor and her dress – which her future husband is not supposed to see until the ceremony. Even though the groom can’t see the bouquet, it’s his job to pay the bill and make sure the its delivered to her on time on the wedding day.
Sometimes, in northern Italy, it’s the groom himself who hands the bouquet to his future wife. Since it’s considered very bad luck for him to see the bride before the wedding, he will wait for her in front of the church, just before taking his place near the altar for the ceremony.
According to another tradition, more common in southern Italy, it’s the groom’s mother who must provide the bouquet, as a gift to welcome the bride into the family.
These traditions, however, are now becoming obsolete, since brides find it more practical to pick their own bouquet, and they know what they like best!